6. Suggesting Characteristics About Your Targeted Audience
And remember things are changing all the time. A few weeks ago Facebook decided to ban all Cryptocurrency and ICO related ads .
4. Using an Incorrect Destination URL
Your landing page must be relevant to the ad copy and image. If you’re offering to take people to a fitness blog and instead they land on a dating app download, it’s like talking about Fight Club: you’re going to be rejected and possibly booted.
This can also get messed up by something as simple as a typo in your destination URL. If a person can’t load the page, it hurts a user’s experience.
5. Using a Non-Compliant Landing Page
Your landing page must be functional, without crazy amounts of pop up windows, malware, or scripts which prevent people from backing out of your site.
You should also list out your business’s address, e-mail, phone number, and relevant information to your industry such as FTC compliance disclaimers and so forth.
Instructions should be crystal clear and impossible to misunderstand. If it contains misleading information about your product, you’re asking for trouble.
Your landing page must also be in line with your actual ad. Offering anything other than what was mentioned in your ad is possible grounds for rejection and/or an account ban. In other words, don’t offer a fitness product and then try to sell people on a cryptocurrency.
Remember, Facebook wants people to have a good overall experience. If you’re landing page is shady, Facebook will drop the rejection hammer.
If you’re suggesting characteristics or traits about the person reading your ad, you’re running the risk of getting rejected. Many affiliates get this one wrong. A rule of thumb is to avoid using the word “you” in your ad copy.
Basically, Facebook doesn’t want people getting offended and pissed off. If you suggest that your audience is a particular way, you could offend them and your ad could get rejected.
- Age
- Criminal history
- Disability and/or medical condition (mental health included)
- Financial status
- Membership to a union
- Name
- Race and/or ethnic origin
- Religion or beliefs
- Sexual orientation or practices, and gender identity
7. Bad Grammar Usage
Using CAPS LOCK for the entirety of your ad is a bad look and Facebook doesn’t care for it either. You can expect your ad to be rejected if your copy features too many capitalized letters.
Avoid overly cutesy or clever stuff too. Substituting all of your “Os” for smiley emojis or similar practices could be cause for rejection. And it makes you look like your a high school girl.
8. Steer Clear of Big Promises (and Fraud)
No matter how much you love your offer, promising extreme outcomes like losing 10 pounds in 48 hours, or making $10,000 in your first week are begging Facebook for ad rejection.
The best ads rely on clarity and transparency, not outrageous claims or bogus promises. There are certain exceptions as the platform isn’t perfect, but you want to be well within the boundaries and “rulebook.”
Avoid sensationalist claims. Don’t commit fraud either. That’s kind of important, both for keeping your account active and for not going to jail.
Claiming to make someone’s debt disappear or making misleading promises about what results people can expect are a bad idea.
9. Logging in from Multiple Locations or IP Addresses
You may be all about that digital nomad life, but Facebook’s security measures will potentially disable your ad account if they see you logging in from multiple different IP locations.
Another solution is to keep separate business accounts for different users and offices (even for team members). Provide each of these individuals access via the Business Manager for their respective locations.