Napa Latino organization management during the Drink Off Mass media routine cracking while the of a lot barriers because they can
Julissa and can Marcencia
Julissa and can Marcencia, owners of Wine Down News, try winners from Northern Bay Team Journal’s 2018 Latino Organization Leaders Awards.
Professional background: Julissa become their media profession during the lady undergrad on Viacom Mass media Networks’ Audio & Activities Category (MTV, VH1, Comedy Main). After graduating, she is actually leased into the Nickelodeon Group (Nickelodeon, Nick Jr.) within their Network Sales team.
Once recognitions and you may advertisements contained in this Viacom, she leftover to help you Barcelona, Spain to follow the lady MBA in which she worked for PRISA Broadcast, the fresh earth’s premier Spanish-words Broadcast Class. Through to graduation and you may moving back again to Southern California, she is actually given a marketing status in the Univision Communications.
Usually began their blog post-school career inside Marketing regarding the financial business whenever you are quickly recognizing he failed to get it done for long. He generated the career switch to News, accepting a contract having Univision Communications’ advertisements sales team. By way of particular advertisements, the guy gone over to their most recent funds-promoting department, Posts Shipping.
It resigned the business services at Univision in order to run off overseas, combined the past brands as they already been their heritage, and began its business excursion inside the media. It now individual and jobs Napa Valley’s The air, KVYN-FM and you will KVON-Am through its digital and social property.
Education: Julissa: United Around the world Company Schools; Barcelona, Spain: benefits in business management (In the world Conversion process and you will an university; Lime, CA: bachelor’s in business administration (marketing)
Write to us your own tale which of one’s team: KVON 1440-In the morning and you may KVYN 99.3-FM try steered by cardiovascular system of one’s Napa Valley because the Napa Valley’s a couple the air. KVON “The latest Voice of Napa” started in 1948 and you will KVYN “New Vine” in 1975. New channels would and you will curate a variety of blogs focused on information, talk, activities, and you will audio.
They come from the airwaves, electronically, plus town so you’re able to serve the fresh varied communities about Northern Bay and people who weight away from afar. KVON can be obtained on the web at KVON and you can KVYN is at 993thevine.
Once we obtained radio stations channels, we got a promise to live on doing our goal of advising and you can strengthening the Napa Valley and you may past all of the time. We have been really happy with the dedication and connection our staff demonstrated people when you look at the 2017 Napa State-of-the-art fireplaces, working tirelessly and you can a lot of time having sixteen upright days.
Technologies are usually-modifying which impacts the way some one accessibility sounds and you will recommendations audibly. Stuff access to is extremely fragmented, therefore we must ensure the audience is at the forefront of everyone’s attention.
Two of the biggest barriers we have faced: concern about the brand new not familiar and you will ageism you to definitely is available within our community with entrepreneurship. Many people are astonished and you may puzzled when they pick all of us show as much as meetings or occurrences once the “owners/operators” because of the ages. To get over all of our barriers, we deal with the nation a day at the same time with this long-name vision set up and you can split as numerous barriers while we possibly can.
Towards significant media companies consolidating and you may likely to “network” types, the new hunger to own local posts from the people became more powerful and you will more powerful. Our paradigm is the reverse – we’re providing much more about local pointers to your neighborhood. Becoming regional and you will getting all of our listeners highest-quality content is actually as the fresh disruptor.
Julissa – Joanelle Miro try a director I spent some time working less than and her approach to business is actually refreshing since the a woman throughout the men-reigned over vehicle globe.
Napa Latino company management within Drink Down News routine cracking because of several traps because they can
Tell us concerning your people wedding: Julissa is found on the board off animal passion suggest and you may instructor, Napa Civilized, also serving on the Income panel to possess mental health provider, Mentis, plus the Napa Chamber. She actually is together with a satisfied member of the latest Kiwanis Bar regarding Napa.
Tend to try a recently available classman of the frontrunners system, Leaders Napa Valley, and you can a person in the fresh new Dawn Rotary Bar.
Most recent learning: Every quarter, we try to see among the many exact same courses therefore we can be explore and you will interpret whatever you possess read. A couple of times it will not also look like we are discovering the new exact same book, gives to help you great talks. One of many hill bunch of courses on the “Need to End” record, the audience is understanding Zappos originator, Tony Hseih’s “Getting Glee.”
Very need to fulfill: Anthony Bourdain – there are a lot unanswered concerns and towns i have yet to travel too, and Bourdain had a fascinating lens we travel vicariously through their suggests.