Olympic fire or internet dating post? Paris 2024 logo divides viewpoint
22 October 2021
The logo design when it comes to Paris 2024 Olympic Games has become revealed to both compliments and mockery on social media marketing.
The fresh design at the same time portrays the Olympic flame within a silver medal, and also the tresses and mouth of Marianne — the personification regarding the French Republic because 1789 transformation.
Organisers state the logo design mixes legendary symbols of athletics, the Olympics and France.
However joked so it is best suited to a dating internet site or beauty shop.
The logo design — that may for the first time be applied for both the Olympics and Paralympics — took a year . 5 become created and was first introduced in Paris on Monday.
What’s the style?
The concept marks a change in movement from the colorful depiction on the Eiffel Tower made use of because the logo in France’s bid to coordinate the 2024 video games.
Organisers said the three signs happened to be supposed to be «both simple and powerful».
The gold medal symbolises «aiming for excellence», while the flame «reflects the initial power» on the games, they stated.
🥇🔥🇫🇷La mГ©daille, la flamme, Marianne.Voici le nouveau visage de l’ensemble des Jeux Olympiques et Paralympiques de #Paris2024
The medal, the fire, MarianneHere is the newer face regarding the Olympic and Paralympic Games of #Paris2024 pic.twitter.com/6VvsItrql6
— Paris 2024 (@Paris2024) October 21, 2019
The image of Marianne had been integrated as a reminder your 2024 Olympics include for everyone in France plus in respect for the female sports athletes competing, they added.
Marianne normally getting used as a nod to records — females took part in the Olympics the very first time into the Paris video games in 1900.
The logo is associated with the words «Paris 2024» in an art form deco-style font, which had been well-known whenever Paris last managed the sporting show in 1924.
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«The mixture with the gold medal, the Olympic flame and Marianne mixes the prices, history and French touch which will create these Olympic video games really unique,» Pierre-Olivier Beckers-Vieujant, seat for the Overseas Olympic panel control Commission, said associated with the latest concept.
«It’s my opinion that revolutionary style are quickly accepted across the world and start to become a delightful calling credit when it comes to Olympic Games Paris 2024.»
Just how have men and women reacted?
Lots of people posses recognized the style as a suitable tribute to France as well as the Olympics. Government spokeswoman Sibeth Ndiaye ended up being among those to spell it out it magnifique (magnificent).
Although newer logo in addition has stimulated a slew of humor on the internet.
Some social media customers said new build featured similar to today’s trendy Parisian lady than Marianne, while some recommended the developers did actually have chosen to take determination through the logo of prominent online dating application Tinder.
Perhaps one of the most usual jokes regarding newer logo design was this looked like an advert for a hair salon or items.
«So is this a array of shampoo?» one Twitter individual asked in French. «A new beauty salon will open up in Paris in 2024,» mentioned another.
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Keith Cousins, Brian Edwards and Sarah Spoon led revealing.