Napa Latino team leadership at Wines Down Media routine cracking because the of many barriers as they possibly can
Julissa and can Marcencia
Julissa and will Marcencia, owners of Wine Off Media, are winners away from Northern Bay Providers Journal’s 2018 Latino Team Frontrunners Honours.
Elite group record: Julissa started the woman news profession while in the the woman undergrad at Viacom News Networks’ Tunes & Recreation Category (MTV, VH1, Comedy Central). Just after graduating, she are rented toward Nickelodeon Category (Nickelodeon, Nick Jr.) in their Community Sales staff.
Immediately after recognitions and you may offers in this Viacom, she leftover to help you Barcelona, Spain to pursue her MBA in which she worked for PRISA Broadcast, brand new planet’s biggest Spanish-words Broadcast Group. On graduation and you can moving to South California, she is considering an advertising standing within Univision Telecommunications.
Often began their article-university field in the Business in the banking business when you’re easily recognizing the guy did not do so for long. The guy made the position switch to Media, taking an agreement which have Univision Communications’ advertising sales team. Due to specific advertisements, the guy went out to their newest money-creating division, Stuff Shipment.
It resigned its corporate efforts during the Univision to elope overseas, combined their past labels because they been her legacy, and began its enterprising trip in mass media. It now individual and jobs Napa Valley’s The radio, KVYN-FM and KVON-Have always been and their digital and public possessions.
Education: Julissa: Joined In the world Providers Colleges; Barcelona, Spain: gurus in business management (International Transformation and you may a college or university; Tangerine, CA: bachelor’s in business government (marketing)
Let us know their facts and that of your company: KVON 1440-Was and KVYN 99.3-FM try steered by center of your own Napa Area as the this new Napa Valley’s a few the radio. KVON “New Voice off Napa” were only available in 1948 and you can KVYN “The Vine” in the 1975. This new programs do and you may curate a variety of content concerned about development, cam, football, and you may musical.
They come from the airwaves, digitally, plus the city in order to suffice the brand new varied groups from the North Bay and people who load from afar. KVON exists on the internet during the KVON and you can KVYN is at 993thevine.
As soon as we gotten radio stations stations, i grabbed a promise to live as much as all of our purpose off telling and you may empowering brand new Napa Valley and beyond at all times. The audience is extremely proud of the latest time and energy and you may commitment all of our group demonstrated folks during the 2017 Napa Advanced fireplaces, performing tirelessly and hours and hours to possess 16 straight months.
Technologies are constantly-changing and that influences the way in which some one supply songs and information audibly. Articles use of may be very fragmented, so we need to ensure we have been at the forefront of every person’s notice.
A couple of most significant barriers i’ve experienced: concern with new unknown and you can ageism one to can be acquired within our people with entrepreneurship. Many people are surprised and you will mislead after they discover you show doing group meetings or events as “owners/operators” because of all of our ages. To get over our very own obstacles, i face the nation 1 day at the same time with this long-identity eyes set up and you can crack as many barriers while we possibly can.
Towards major mass media enterprises consolidating and browsing “network” forms, brand new hunger to possess local stuff by the customers is actually more powerful and you may more powerful. The paradigm ‘s the reverse – we’re taking a lot more about local advice to our neighborhood. Getting local and you can providing our listeners higher-quality content is to get brand new disruptor.
Julissa – Joanelle Miro is actually a manager I did lower than and her means so you’re able to team are energizing due to the fact a female regarding male-reigned over vehicles world.
Napa Latino company management within Drink Off Media practice cracking just like the of a lot barriers as they possibly can
Tell us regarding the neighborhood involvement: Julissa is found on new board out-of creature hobbies endorse and you can instructor, Napa Humane, also serving into Product sales panel for mental health carrier, Mentis, and also the Napa Chamber. She’s along with a satisfied member of brand new Kiwanis Club out-of Napa.
Have a tendency to is a recent classman of your leaders system, Frontrunners Napa Area, and you may a member of this new Sunrise Rotary Club.
Current discovering: Quarterly, we try to read one of several exact same instructions therefore we can mention and you will translate that which we have read. Several times it doesn’t even look like we have been discovering the exact same publication, that provides so you’re able to high talks. Among the many slope heap from books to your all of our “Need End” listing, our company is discovering Zappos maker, Tony Hseih’s “Bringing Pleasure.”
Really must see: Anthony Bourdain – there are plenty unanswered concerns and you will urban centers i have yet to visit too, and you will Bourdain got a fascinating contact lens that we take a trip vicariously using their reveals.